The Spanish born circuit racer María Herrera is the latest rider to be inducted as an FIM Ride Green Ambassador and will join Takahisa Fujinami, Greg Hancock, Marc Márquez, Randy de Puniet, Alex Salvini, Laia Sanz, Pablo Quintanilla and Jeremy Seewer in working for future generations by promoting a culture of sustainability in their day-to-day practice of sport and in their everyday life.
Multi FIM MotoGP World Champion Marc Márquez was the first ambassador to be appointed when the programme began back in 2012. Since then, further ambassadors have been added to the programme who represent different genders and cultures, motorcycling disciplines and geographical areas, this diverse team of top riders lend their voices to convey the FIM’s sustainability policy and help to safeguard the future of the sport.
María Herrera was the first female competitor to win a race in the FIM CEV Repsol series, winning the Moto3 race at Motorland Aragón for the Junior Team Estrella Galicia 0,0 squad in 2013. She added a second victory later in the season at Circuito de Navarra and led the championship into the final round at Jerez. Through her racing she has shown that she has the worthy values and class to join the Ride Green team in this important mission, which puts top athletes at the service of humanity and the future generations.
Herrera, who is now competing in the FIM Enel MotoETM World Cup, is fully aware of the responsibility that a rider of her stature must promote better practices in the sport and champion for a sustainable sport. Hence, she is ready to accept her mission, which will include representing the FIM in sustainability activities; Supporting the campaign through social media; Be the FIM Voice for the Ride Green Campaign.
Maria recognises that the riders have a responsibility to contribute to campaigns such as Ride Green and recognises the voices of the Ambassadors are a powerful force that can captivate millions of fans. Sport represents a very valuable vehicle for the shift in mindsets - with small changes that are simple to adopt but represent a major contribution to the crisis and to mitigating climate change.
Explaining about her new role María Herrera stated: “Obviously I am very happy and proud to have been appointed as an FIM Environmental Ambassador. To join this elite and hand chosen group of riders who have such a great record on the track but also in terms of social responsibility is a real honour for me. As a rider, and in particular a female rider, who is competing in one of the most major motorcycling electric championships in the World I know that I can influence others, and therefore I want to use my visibility and my voice to promote sustainability in all forms. How we act today will impact on future generations, so it is our joint responsibility to live and ride in a sustainable way.”
Elisabetta Ripa CEO of Enel X Way expressed: “We are delighted that Maria has been invited by the FIM to be a leader and play a significant role in the contribution made by our sport to achieve a more sustainable World.Particularly now with the experience in competing in the FIM MotoETM World Cup and the knowledge of the Electric mobility through the support of Enel, a global leader of renewables and the experience of Enel X Way as a Smart charging partner of MotoE, is fully aware of the responsibility that a rider of her stature must promote better practices in the sport and champion for a sustainable sport.”
Kattia Juárez, Director of the FIM International Sustainability Commission remarked: “Maria Herrera is the ideal candidate for the FIM team of Environmental Ambassadors, and she is the missing link to complete this group. Maria is a dedicated rider, and she represents consistency, dedication and, she competes in a championship that is crucial for the energy transition for future mobility. We are sure that Maria will bring so much to our now long-established programme.”
Picture Caption: Maria Herrera - FIM Enel MotoETM World Cup in Mugello © PSP