SRO Motorsports Group has entered into a sponsorship agreement with Mobileye, an Intel Company, the global innovator in autonomous and assisted-driving technology.
Starting this season, Mobileye joins as title sponsor of SRO's global esports output, which will be named the Mobileye GT World Challenge Esports Championships in Europe, Asia, and America, along with the new Intercontinental GT Challenge Esports Championship Powered by Mobileye.
As part of the collaboration, Mobileye will also sponsor the new Mobileye Innovation Award, which will be awarded to the top-performing drivers for their innovative and inspirational manoeuvres, as chosen by fans.
“With SRO, Mobileye has found a natural partner which also embraces technological innovation in the automotive sphere,” said Diane Be’ery, Vice President of Marketing for Mobileye. “Esports are growing tremendously in popularity worldwide, with more than 700 million viewers in 2021. Mobileye looks forward to the new SRO season and engaging with these virtual motorsports fans who are digitally savvy and have a natural affinity for, and deep interest in, automotive technology and innovation.”
Mobileye and SRO share a passion for automotive technology innovation. Mobileye has been leading the revolution of AI-powered assisted driving for over two decades, while SRO’s esports programme has introduced the popular world of motor racing to new experiences and new audiences in the virtual environment.
"We are delighted that Mobileye has entered into this relationship with SRO Motorsports Group. This is an exciting opportunity to work alongside a highly innovative company at the cutting edge of automotive innovation,” said Stephane Ratel, SRO Motorsports Group founder and CEO. “We share this passion for innovation, having last year become the first championship to merge virtual and real racing. As such, Mobileye's presence in both areas is a natural fit and one that I believe can bring significant benefits for both parties. I look forward to welcoming Mobileye to both the virtual and real-life circuits this season."
In addition to Mobileye’s sponsorship of virtual races, Mobileye branding will be displayed at the real-life Fanatec GT World Challenge Europe Powered by AWS championship. Mobileye will also launch an employee engagement program utilising two state-of-the-art simulators to be placed at the company's headquarters in Jerusalem.
Follow us on:
- Facebook: SRO Esports
- Instagram: SROEsports
- GTWorld YouTube
- SROMotorsports Twitch
About KUNOS Simulazioni
Kunos Simulazioni is a software house specialized in developing driving simulations for the videogame market and professional applications.
The company launched in 2005 as a one-man show, and now involves professional expertise capable of producing the technology required to satisfy a diverse range of requirements: from professional training software for car manufacturers and racing teams to advanced videogames dedicated to simracers looking for a driving model with maximum realism.
The "Assetto Corsa" racing game is the best result of this vision, turning a driving simulation into one of the most recognized and popular brands of racing videogames.
Its latest iteration, "ASSETTO CORSA COMPETIZIONE", is one of the most appreciated GT racing simulations on the market, representing a benchmark in terms of car handling, visual realism and track accuracy.
Fanatec is the leading brand for dedicated sim racing hardware, including force feedback steering wheels, pedals, and complete cockpits for PlayStation, Xbox, and PC-based racing simulators. Fanatec is a brand of Endor AG, based in Germany, the company has more than 20 years of experience in developing and manufacturing sim racing equipment, constantly striving for innovation and quality. Fanatec is the official hardware partner for several different esports series, including F1 Esports Pro Series, the eSport WRC Championship, and SRO E-sport GT Series, with the sim racing hardware being an integral part of the live broadcasts all over the world. Fanatec is also the main sponsor of the Fanatec GT World Challenge Powered by AWS. Find out more at www.fanatec.com.
About AK Esports
Ak Esports is an Italian company leader in the organization of Esports competitions, Esports team management and events all over Europe, with a special focus on Sim Racing. Created by Ak Informatica, italian PC Gaming Expert, since 2004 the company has seen a steady growth every year since then, working on the latest technology and Gaming titles to develop Esports Entertainment. Ak Esports developed several Esports assets for many different car manufacturers and in 2019 together with SRO Motorsport Group and Kunos Simulazioni created the first SRO Esports. Championship. Find out more about AK at www.akesports.it.
SRO Motorsports Group – The global leader in GT racing
With three decades’ experience at the forefront of a continuously evolving industry, SRO Motorsports Group is the established global leader in GT racing. A busy 2022 season will see events staged under the SRO banner on five continents, highlighted by the prestigious TotalEnergies 24 Hours of Spa.
The company's expanding portfolio of series includes Fanatec GT World Challenge Powered by AWS categories in America, Asia, Australia and Europe. Each retains its unique identity, while also allowing competing manufacturers to dispute a global title through their continental representatives.
Staged since 2016, the flagship Intercontinental GT Challenge Powered by Pirelli sees world-leading automotive brands tackle marquee events across the globe. Considerable emphasis is placed on amateur competitors thanks to a range of series combining a relaxed environment with highly professional standards, while SRO also works with the FIA to organise and promote the FIA Motorsport Games, a multi-disciplinary event in which drivers compete in the colours of their national flag.
A wide variety of international and domestic categories catering for GT2, GT3, GT4 and touring car machinery add further strength to the extensive on-track programme, while the burgeoning sim racing scene has taken on considerable importance in recent years. This includes the ground-breaking Fanatec Esports GT Pro Series, where professional drivers compete virtually to score points towards the Fanatec GT World Challenge Europe Powered by AWS teams' championship, as well as online competitions for leading sim racers.
In addition to promotion and organisation, the company operates the SRO Race Centre by MMC service facility at Circuit Paul Ricard, and provides the ultimate driving opportunities at world-renowned venues through Curbstone Track Events. Combining a passion for performance with industry-leading experience, SRO continues to play a key role in shaping the future of global GT racing.